Geo-location has revolutionized Local SEO, but make a few common mistakes and the service may not work, or even worse it may work incorrectly. Here are 3 secrets to fixing these Digital Marketing errors. Some of these are due to your own actions and some are due to others.
Wrong Contact Information
Who are you? Of course, you get up in the morning, view yourself in the mirror and know you are a hard-working businessman or businesswoman. You know you are real and what it is you do, but your customers don’t see you in their mirrors. They don’t know who it is they are talking to or messaging. A key element of online success is proving your authority, legitimacy and reality. Virtual reality should extend beyond your URL. Email Marketing can help you connect in a more personal way. People still like to see a physical name, address and phone number on a Contact page and a Contact page does establish legitimacy. Is your contact information correct? Have you added phone numbers? Have you changed from an LLC to a corporation? If any of this data is incorrect, search engines might not be able to find you. A good example is listing Springfield as your address. This is one of the most common city names in the United States and Google will not know which state you are in or which city you are actually searching. Confusion, chaos and uncertainty are negative traits for any website.
Inaccurate Local Search Directory
When local search citation firms – Yelp in the United States and Tipped in the United Kingdom – list your business for local travelers, make sure the information is correct. You can hire us to do a search. Give us the correct information and we will correct these public records for you. We can also check out your social media presence and whether you are listed correctly across sites and platforms such as Twitter, Facebook, LinkedIn or others. It might be amazing to believe, but some people will create a fake website pretending to be you. There are several reasons why they might do that and none of them are good. There may be copyright, trademark and patent issues with multiple infringements, so trust us to lead you in the right direction.
Do you know what a Meta title tag or description is? If you are unsure about what it does or the importance of such a feature, get some help from us. We can ensure that your Meta tags and descriptions are completely accurate. Each Content Marketing Meta title tag needs to be accurate. The Meta description can assist with your click through rate giving your advertisements and website a better quality ranking. Schedule a free consultation so that we can help you make everything perfect for customers to find you on search engines. We have researched and developed the experience and skills to ensure that your Local SEO hits the ball out of the park. Work with us and we can help you avoid these common mistakes and give the opportunity for potential customer to hit a grand slam with you.