Structuring your Google AdWords account for success is one of the first steps to increasing sales. Learn about some of the tools available and discover tips to optimize the returns from this juggernaut.
Google understands that certain companies are in different realms in terms of size and budgets. Therefore, they want you to identify your budget. You need to be honest with how much you are willing to spend because Google can check. You may think “so what if they check?” You need to understand that this is to ensure that you keep within sensible limitations during your Digital Marketing campaigns and don’t put your own business in any kind of financial risk. Chief Google Economist Hal Varian has explained how AdWord spots are chosen by auction. This is not only very important for rating your Ad Quality but also in figuring out how much you as a person creating these advertisements will have to pay for your campaigns. It might be wise to start small, gain experience with this system, and then work your way up. Here at GTL we can help you make the best decisions, since we have plenty of experience with these accounts and this digital system that was created by Google.
Once, your account is setup, you will be taken to your Google Adwords Dashboard. You will see tabs for Campaigns, Ads and Keywords. Click on Ads. Another way to do this is to Start a New Campaign. At GTL we can help you with the Business Essentials of successful ad creation and in maneuvering them through the system once you have successfully created them.
Are you ready to choose the keywords? Keywords are the focus words your ad are based and built on. Which are most relevant to your brand? There are both short tail and long tail keywords. These have been ranked by Google for their importance on the World Wide Web. You might want to simply brainstorm the most common phrases you can imagine your customers uttering. Once you develop that first list, discuss any offshoots with our professionals. We can help you expand the keyword list. There might be some keywords that are better for targeting a specific region or environment and we will add a city, state or country name to the keyword. Google also has a “Keyword Planner” tool to help you get started. It is invaluable. Based on your budget, you might want to decide if you should concentrate on a few expensive keywords or many keywords that have a lower price attached to them. You should also consider splitting your keywords into groups. If you need any help structuring your Google AdWords account, just schedule a free consultation with us. We can help you optimize usage of the valuable Google tools available and help you get the best return on your ad money with our Digital Marketing experts.