What We Did
Eric’s website was obtaining a good deal of traffic, but didn’t get many conversions. We restructured all of Eric’s current campaigns and made new ones. In addition, we implemented retargeting to capture visitors that qualified as leads.
Building A List Of Life Long Customers
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why our focus with Eric’s situation was capturing those who already went to his online store and viewed item(s).
In addition, we also implemented MailChimp API. MailChimp’s API e-commerce features capture detailed purchase data from Eric’s customers that we then used to create personalized campaigns and automations. This enabled us to sell users on additional items, such as ‘top sellers’.