What We Did
Mike had a unique situation and for that reason, we had to create a GTL solution. We knew it would be difficult to focus efforts on insurance driven work; water damage/loss. So we created campaigns around Mike’s ancillary services; general cleanings and mold remediation.
Search Engine Marketing
Building A List Of Life Long Customers
It’s not enough to just send out an email once a month. With Mike we actively collected new subscribers. We created engaging, branded lead generation campaigns/forms to generate over 3,000 leads within one month.
This was done through a lead generation form on Mike’s website and social media campaigns. Within two months, we were able to nurture 18% of these leads into booking either a carpet or upholstery cleaning through Mike’s company.