What We Did
We established Steve’s brand on social media and created connections with consumers within Steve’s target market. Utilizing key targeting initiatives, we attracted users that were interested in music and wanted to learn how to play an instrument. After doing so, we began with the reciprocal behavior methodology, which then allowed us to generate and then nurture leads.
Social Media Marketing
Building A Brand On Social Media
All relationships are based on something called reciprocal behavior. Reciprocal behavior is a behavioral pattern that’s based on the concept of giving and taking.
With Steve’s Social Media Campaign, we established his brand and grew valuable connections within Steve’s target market. Following the ideology of reciprocal behavior; giving information and building a valued relationship. This allowed us to generate more leads and building a mailing list of 1,800 users within a month.